Christopher Trouillot

Greetings from Stockholm! Please meet Christopher Trouillot, Senior Digital Analyst 🖥️📈

What do you do?

I'm a Senior Digital Analyst here at Entercard. My role is all about understanding how our customers interact with our digital platforms. I analyze data from our websites and apps to pinpoint areas where we can improve the customer journey, making it as smooth and intuitive as possible. This involves identifying and fixing points of friction for our customers.

On the commercial side, I track the performance of our digital marketing campaigns, like those on Google Ads and LinkedIn, so we can ensure we're reaching the right people effectively and efficiently. I also work on implementing and optimizing the tools we use, like Google Analytics 4 and Google Tag Manager. Furthermore, me and my colleague created Entercard's first AI-powered web application.

What does your team do?

The main purpose of my team is to deliver insights and analytics within Commercial to ensure that we are developing and maintaining marketing and customer engagement strategies across all of Entercard’ portfolios. We are divided into two subareas: one is focusing on Digital, and the other one on insights linked to customers' backbook and frontbook.

My side of the team is dedicated to the overall digital health of the business across all of our portfolios, including our app and Netbanks. We are responsible for the implementation of Google analytics (GA4) at a company level and monitor all online traffic for our websites. We have implemented BigQuery to be able to store and analyze that data. We create reports that give each portfolio a clear picture of their websites and highlight areas for improvement. We also meet regularly with marketing agencies to strategically guide our ad spend and track the performance of those campaigns. A crucial part of our work is implementing tracking on all our pages, so when a customer agrees to our cookies, we can better understand how they're using the website and identify areas where we can eliminate confusion or errors, enhancing the user experience.

What is the best thing about Entercard?

For me, the best thing about Entercard is the dynamic and engaging environment. It's far from boring because we're working with so many different tools and projects. I work with a super bright group of people. It's a place where you are constantly learning and you get the opportunity to test and try out different things.

But perhaps the best aspect is the level of trust we're given. We're trusted to do our jobs and to be experts in our fields. It’s a great feeling to know you can rely on your colleagues to be as knowledgeable and skilled in their areas as you are in yours.

How is it to work with your role in the finance industry?

My role in the finance industry is exceptionally interesting because it sits at the intersection of a traditional bank and the cutting edge fintech world. This unique position gives me a great perspective where I can see what to improve based on how fintech companies operate. I also can leverage the strong structure and processes of a traditional bank.

Additionally, it's a great opportunity to get involved with new AI capabilities which are impacting everyone in very different ways, and I like being on the frontlines of this change.